Social Listening While Social Distancing
So when it comes to being a “brand” on social media — if we don’t listen to our audience, we can’t know their needs or what they want or even connect with them.
How To Design A Logo (Other Designers Will Wish They Designed).
The term “branding” comes from an Old Norse word “brandr” or “to burn”, actually meaning “to mark by fire”. It’s in reference of the practice of branding livestock/ “mark permanently with a hot iron.”
How The Smurfs Prepared Me To Be A Great Designer.
This little secretive society of Smurfs is just like a throbbing design house- working on projects you can’t leak, with social and political dynamics that shouldn’t be talked about.
Here are some metaphors and lessons learned in my youth (about design) from The Smurfs.
So… You Want To Blog Or Be A Journalist?
Just like anything else, it’s critical to know where things were a few years ago and what’s going on now in the industry so you can make the most strategic choices.
Nine Ways To Tell If You’ll Make It As A Designer.
Malcolm Gladwell wrote that 10,000 hours of deliberate practice are needed to become world-class in any field. Don’t assume design is an exception to that. If you think you are great — wait five years and look at your stuff for a good laugh.
2020 Logo Trend (Proper Anatomy of a Logo).
If your company is creative, your logo should be, too.
If your business is minimalistic, your branding should be also.
If your product is smart, your logo should echo intelligence.