So when it comes to being a “brand” on social media — if we don’t listen to our audience, we can’t know their needs or what they want or even connect with them.Continue reading
The term “branding” comes from an Old Norse word “brandr” or “to burn”, actually meaning “to mark by fire”. It’s in reference of the practice of branding livestock/ “mark permanently with a hot iron.”Continue reading
This little secretive society of Smurfs is just like a throbbing design house- working on projects you can’t leak, with social and political dynamics that shouldn’t be talked about.
Here are some metaphors and lessons learned in my youth (about design) from The Smurfs.Continue reading
Just like anything else, it’s critical to know where things were a few years ago and what’s going on now in the industry so you can make the most strategic choices.Continue reading
Malcolm Gladwell wrote that 10,000 hours of deliberate practice are needed to become world-class in any field. Don’t assume design is an exception to that. If you think you are great — wait five years and look at your stuff for a good laugh.Continue reading
If your company is creative, your logo should be, too.
If your business is minimalistic, your branding should be also.
If your product is smart, your logo should echo intelligence.Continue reading