Your most important overlooked website page

 In Web Design
404 the error page Get Em' Tiger Logo Web Design Jacksonville Florida
404 page is what’s displayed on your website when users try to reach a broken link (web page that’s been deleted, moved, or your page URL was mistyped).

Clicking on a broken link is normally irritating, but if your web visitors happen to find themselves in the wrong place, funny or well-designed (not boring) 404 error pages can be an opportunity to seem more personal, and thoughtful. Why not turn your mistakes into offering an opportunity?

Other things a 404 page (Your most important overlooked website page) can do for you/ your users:

A well designed 404 page increases your conversion rate. People are actually MORE likely to read the copy on this page (to figure out what’s going on). Most people don’t expect a “call to action” on a 404 page, so it’s likely they will participate in whatever it is you are asking them to do.

A 404 page boosts your search-ability. Google downgrades your site in their SEO algorithm (if users bounce off site from web pages not being designed/ working correctly).

Some items to include in your 404 page:

• the same cohesive look, layout & navigation as the rest of your website

• let visitors know “the page you are looking for can’t be found” Use clever friendly language

• apologize for coming to the page

• consider adding links to popular posts/ or articles you want to drive traffic to

• a search bar (or pointing out the search form field)

• a way for users to report the broken link to a webmaster/ explain how they landed there

• capture users emails

• call to action, or an opt-in

Great examples of 404 pages: