UX Tips to Improve Your Website
Originally found on http://www.econtentmag.com/Articles/Editorial/Industry-Insights/Improve-Your-Site-UX-With-These-Tips-127053.htm
Your site can always have a better user experience. It’s obvious that the users of your website are the most important audience online, but when do you know if you should improve, and what are some quick improvements that you can make?
It’s better to first focus on sitewide improvements like site speed, maintaining a responsive site, and keeping design clean. Once you are ready to look at individual pages, exploring the places users leave your site is a fantastic start.
Ideally, you should care about your user experience all the time. However, there are certain times that it is especially necessary to pay attention to your user’s onsite behavior and experience. When you start to see user attrition in certain areas of your site, a high bounce rate, or overall traffic loss, it’s time to get to work and start breaking down reasons that people are fleeing from your site.
Start With the Sitewide Basics
Starting with the basics will help you address big onsite issues before breaking into individual pages with their own issues. Things like site speed, responsive design, and consistency in onsite design can keep users interacting with your site.
Site speed is vital to keeping user’s happy onsite; after three seconds, up to 40 percent of users will leave your site. Site speed is a great first place to check, since it has big impacts on your user’s experience and can be fairly easy to audit. Google Analytics, a free service for your website, offers PageSpeed Insights which can tell you where your speed could be improved. If you don’t want to log into your Analytics, you can do quick page checks with their PageSpeed Insights tool. This tool even offers mobile specific recommendations and an easy-to-read guide on how bad or good your site speed is with a red, yellow, and green color coding.
It’s free to look, it has a big impact for your users, and if improved, can even help attract more users.
Responsive Web Design
Responsive web design is important for your users who love using a variety of devices. Can they read your site easily when on a mobile device or tablet?
It’s pretty important that they do, since even for professional, work-oriented internet use, 7.5% of work is done from personal cell phones. You can look at most of your user’s information in that free tool, Google Analytics. Underneath your audience tab, you can look at the devices your users use, sorting by date and sources of traffic. If your audience is on mobile, a responsive design is not only recommended but vital to serving your audience.
Keep It Consistently Clean
Consistent, clean design will help your users know where they are and where they can go forward. Avoiding confusing content, navigation, or design elements will create an environment where your users can find what they want and explore further without a “design roadblock” in their way. If your site is easy to navigate, with clean and consistent design, it may be time to funnel down to specific pages and content.
Looking for Individual Outliers
Even if you are the sort of person who has an intimate relationship with every page on your website, taking a peek at where your users are leaving your site can help you make the changes that are needed. One of the easiest ways to look at this are the behavior flow charts available in Google Analytics.
Are there particular pages or paths that users follow that get them to go offsite?
Finding those pages and paths via Analytics can help you focus your efforts on specific pages and areas of your site with high bounce rates.
Written by Devin Morrissey