SOLUTION
By providing our client with a value first approach and giving away value in the form of a lead magnet, we were able to generate over 698 leads by giving away a free digital album download. From there, users were taken to an upsell tripwire landing page where they were offered a second album there latest release. If they didn’t buy right away, they were shown FB retargeting ads, that brought them back to the landing page. Leads were indoctrinated with an automated indoctrination campaign that also provided a CTA back to the tripwire offer.