CHALLENGE
The music artisit was looking for a new strategy to selling albums that was different than the typical record labels approach to advertising campaigns.
SERVICES
- Social Media Marketing
- Architecting a Sales Funnel
- Email Marketing Automation
- Lead Generation
- Facebook Advertising
- Youtube Advertising
- Retargeting Ads
SOLUTION
By providing our client with a value first approach and giving away value in the form of a lead magnet, we were able to generate over 698 leads by giving away a free digital album download. From there, users were taken to an upsell tripwire landing page where they were offered a second album there latest release. If they didn’t buy right away, they were shown FB retargeting ads, that brought them back to the landing page. Leads were indoctrinated with an automated indoctrination campaign that also provided a CTA back to the tripwire offer.
Brand Awareness
0
New Users
Lead Magnet Offer
0
+
Leads Captured
0
%
Conversion Rate
0
Automated Emails Sent
Sales Revenue
0
Sales
$
0
Revenue generated in 90 days