sauce surround the rebranding of the Jax-based food joint Charlie’s Diner. The rebrand was based around a conceptual exploration of historical and cultural references of Diners.
That is utilized for signage and main branding recognition.
that is utilized for signage and main branding recognition. Inspired by the restaurant’s eclectic retro interior and home cooked menu – Everything is made fresh and is a family recipe, so a skillet signifies the southern home cooked cuisine.
We developed a brand identity, and website for Charlie’s Diner that reflects the creative spirit and sensibilities of its owners, Peter and Vale. The logo’s organic lines and handwritten typography play between the modern and the vintage, building a timeless, iconic mark.
Inspired by vintage Coca-Cola (see the collection in the restaurant) here is another logo we utilized in the branding system for Charlie’s Diner.
When building a website for Charlie’s Diner we wanted end users to be able to google “ Charlie’s Diner Jacksonville” and for the website to come up
FIRST IN THE SEARCH RESULTS (it does).
When Googling (“Diner Jacksonville”) it comes up on the first page- and is still climbing up.
Before Charlie’s- there were a few well received restaurants in the space Charlie’s Diner now lives in. So we had some “historic web presence” to clean up. We payed close attention to registering Charlie’s Diner with the right SEO aggregation companies.
For the menu design, rich colors are layered with a subtle aqueos uv, resulting in a casual, yet clean retro look perfect for this comfort food bistro. The typefaces chosen are incorporated in our branding standards.