How to publish valuable content that gets leads [Part 1 of 3]
So you’ve written a piece of content…
If you were anything like me you would drive as much traffic to that content and hope you get some leads, right?
This is what most marketers do…
only to end up empty handed and scratching their heads.
I know how that feels…
It hurts. A lot. After which, we pick ourselves up again and crank out more content.
Let me reassure you, there is a better way.
Let me explain.
As you will soon find out… there is a proven method for success when it comes to creating a lead generation machine for your product or service.
I have learned what it means to have an effective inbound marketing strategy, how to convert those leads into customers…
and I want to share it with you.
Here are the 4 steps needed to produce a successful content marketing strategy that produces results, and gets leads.
At some point you will need to attract visitors to your site and generate traffic through different channels. Some of the tools to help generate with this are:
- Blogging (WordPress)
- SEO Optimization (keywords and link building)
- Social Media
Before you start writing your content, you might ask yourself these questions…
Am I truly creating high value content?
Do you know the know the type of content your audience actually wants?
Then the focus shifts to promoting it to your target audience that makes them take notice at your content.
This is where social publishing, and promoting your content over your social media channels come into effect.
Now that you have visitors, it’s your job as the marketer, to turn them into leads. Well, how do you do that?
The easiest way to attract leads is through what is called…
a “lead magnet”.
Which means that you give some piece of value in exchange for someone’s email address.
Some examples of lead magnets might be:
- White Papers
- Cheat Sheets
- What ever is valuable to your target market
Once you have your offer or lead magnet created, then you can convert your visitor through a “conversion funnel”.
Some website components to help convert visitors are:
- Calls to Action
- Landing Pages
- Modal Email Signup Forms
The goal of all lead generation is… to transition a prospect into a buyer through the customer journey, at the right time in the relationship.
Some tools to help with this are:
This typically helps that whatever you are promoting is strictly interest based on what they opted in for in the convert stage… therefore adding value to whatever the prospect was originally interested in.
The best products and services for customer acquisition come in the form of low dollar transactions, and are used for transitioning the customer relationship from a lead to a customer, while adding value.
Once someone becomes a customer, doesn’t mean our job is done.
To continue the customer value journey, and ensure we are providing as much value as possible, we can in effect transition customers into brand promoters. Customers just want to be heard and continue to have a relationship with your brand. We can also add value by:
- Sending out Surveys
- Segmentation of content
- Social Monitoring
Brand Promoters, refer your product or service to their network, and starts the customer journey all over again.
I hope this has been helpful, and you find value in this inbound marketing strategy that you can start using today on your blog and website.
If you would like to see how we at Get Em’ Tiger use this methodology for our clients, check out our services.
Paul is a digital marketing consultant for Get Em’ Tiger and has certifications in the areas of customer value optimization, customer acquisition, content marketing, social media marketing, and email marketing. When he is not working he loves to support his local church by serving the community, playing with his kids, eating out, and traveling.