12 SEO Tips For Creating Top Content

 In Business, Design, Digital Marketing, Marketing, SEO

Originally found on https://www.promotionworld.com/se/articles/article/170726-12-seo-tips-creating-top-content

Here are some SEO tips which will aid you to copy write content easily.

1. Be original

It is fundamental that the contents need to be totally original.  We need to collect information from various sources, condense information into concepts, and write from scratch from them.  It is advisable to never use a clipper.

2.  Keep your target in mind

It is not the same to write content for a business blog aimed at executives than a price-oriented e-commerce. In each case the public will look for something, and if we speak to them in a different language than they expect to find, it can increase the rate of rebound and be harmful. Also, let’s take care of the approach we give. If we create the description of a children’s book for parents, we must talk about their educational value, if we create for the child will have to tell the elements of the story in an attractive way.

Google takes into account the behavior of the user. So lower the rebound index, the more page views per user you get, etc. Better are the results. In English the search engine also takes secondarily this used language (average of letters per word) depending on the public that consumes that content.

3. Consider semantic latency indexing:

Search engines analyze web documents for keyword matches. In this way, this method examines collections of words and their relationships, comparing them in turn with other documents on the web that have correlations and are cataloged with authority over a certain subject.  Taking this aspect into account is important when writing appropriate SEO content. This writing help can aid you to gain rank in search engine.

4.  Use Meta tags that reflect the content of the article:

As we saw before, meta tags are one of the most important elements of a web page from the point of view of search engines. Put your main keyword at the beginning of the Meta title and your secondary keyword at the end. Write original titles that differ from those your competition is using, and if you can, write a call to action in your description.

5.  Write quality content over 300 words:  

If you are in a sector where there is not too much competition and your keywords are not specially quoted a 300 word text should be enough to appear in the first Google positions without problems. If on the contrary you are in a sector with a lot of competition then you should write longer and varied texts to be able to appear in the first results of the search engines.

 

6. Use Alt attributes and relevant title in your images: 

Search engines are not able to read or interpret the information contained in the images or videos. Therefore, it is always advisable to write SEO content within these elements. For this, we have the attributes Alt and Title that serve to tell the search engines what it is that should be interpreted within a photo.

 

7. Cultivate your URLs:

Having a custom URL that includes some of your keywords is also an important aspect that will help you to advance positions in the search engines. No need to write super long URL’s, the important thing is that as we saw above when talking about Meta tags, your URL contains your main keyword.

 

8.  Attention to the keywords

The keywords have to be in the text. The closer to the beginning they are, the more importance they will have in the face of positioning. In this sense it is convenient that the keyword appears in the first 100 words, especially because if the text is talking about it, it comes naturally.

9.  Do not mix contents

If we are doing a travel website, and we create a page “trips Miami” and another page “trips Vegas”, each one has to speak of a totally differentiated content. Imagine that we put a keyword from one page to another.

10. Forget the SEO

These recommendations should be obvious in the creation of content, so that the user and Google understand what a text is about, and that it is the most relevant and of the highest quality possible. To do this, we must make sure we meet them, but do not exceed them. Many times we change the style of writing by looking for SEO shortcuts or by following guidelines from dubious sources. It is better to stick to the simple and the personal style, putting ourselves in the skin of the user and using common sense. And if at any point we doubt between SEO and user, always user.

11. Do not double content

Duplicate write-up is a fairly important problem today, especially in, news, online stores portals, etc. If two pages look similar, Google deletes or sends one of them to the end of the list of results. Besides, the platform on which your web is mounted may be generating duplicate content inside your site without you being aware of it. Try to find that content and configure the platform correctly. There are numerous tools and methods to detect if you are duplicating content.

12. Effective use of keywords

This will allow search engines to take into account your site needed to the theme common to all those terms. While over-repetition can be detrimental, you can use synonyms or variants of those terms. It is also convenient to use words related to the topic on which the main content deals. That is, it uses words that are part of the same semantic field.

Written by Tech Social