If there’s one thing that’s true about design, it’s that it is always evolving. The design is dynamic, and must adjust to accommodate both form and function. Because of this ever-changing nature, it can be a challenge to keep up with the newest design trends.
User experience is the central focus of the most relevant design trends. Creating content that’s responsive, accessible, and simple to use, enhances user satisfaction. This year’s emerging design trends aim to streamline and perfect that user experience.
One of the best ways to capture a user’s attention is a striking image. Featuring an HD image with a compelling call to action can increase conversions. According to Jerry Cao at Awwwards, “Since vision is the strongest human sense, HD hero images are one of the fastest ways to grab a user’s attention. Thanks to advances in bandwidth and data compression, users won’t suffer from slow load times either.”
Google’s material design style language is the next dimension to the flat design craze. The material design gives more depth to a flat design by incorporating light and shadows, while featuring grid-based layouts and responsive animations.
Streamlined and minimal designs allow typefaces to be dramatic and have a strong impact. Artistic and calligraphic fonts are becoming popular because they feel personal and tangible.
Background Videos And Animations:
Using background videos and animations can either add an interesting dimension to a page or distract the user. When executed well, this trend can enhance a page’s content. The key is to play with frame rates until the videos and content are cohesive and seamless. According to Jerry Cao at Awwwards, “A simple animated background can add visibility to a site, but should be used in moderation or it can be very distracting to the user. The key is to work on individual sections or create a gentle movement of an entire image.”
When users are unsure about an element’s function, they tend to hover their cursor over it. Hover animations capitalize off of this intuition by providing the user with instant feedback. This enables their browsing experience to remain simple and uninterrupted.
Single page sites with long scroll navigation are becoming popular because the form allows for storytelling opportunities that aren’t suitable for page-by-page navigation. Smooth scrolling is mobile-friendly and enables the user to control their own pace.
The human eye is naturally drawn to movement. Because of this, expect to see motion animations used to bring attention to a focal point. Motion animations add interest and increase engagement.
Originally by : Carine Alexis from Forbes.com