It should differentiate you from your competitors & attract your perfect demographic.
You can appeal to SOMEONE but not EVERYONE.
Who is the ideal client you are trying to attract? How much do they make a year? How old are they? Are they Male? Female? Single? If you can create the perfect image of who you are trying to reach, you can create a great branding to attract them. If you are not intentional and specific, the client you attract won’t be a specific either, and your qualification process will be much more time consuming.
2- G.E.T. a great logo & branding standards.
Your logo should instantly let people know what you do.
It should also be versatile. Logos should be able to fit as a solid black version on a pen, or be blown up billboard size and still look great.
Place the logo EVERYWHERE.
Utilize the same color schemes, look & feel throughout.
Consistency is key.
3- G.E.T. a mission statement & develop your company voice.
Whats the key message you want people to remember you by? Do all of your employees know your mission statement & voice?
Your voice should be cohesive in all written, visual, & verbal communication.
If your brand is quirky = use humor
friendly = be approachable, conversational
A little HAUTE = be formal
This rule applies to answering the phone, email signatures, social media etc.